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Google changes how it deals with redirects

on Aug 1, 2016 | 0 comments

By Stephen Kenwright

search metrics

The obvious place to start this week would have been how bullish I am on Facebook’s chances in search; but since Rebecca Stewart beat me to it – and most of what I want to add is conjecture – let’s go with something more immediate:

Google seemingly has completely changed how it deals with redirects.

30x redirects supposedly pass PageRank

Backing up a previous claim by frequently unreliable webmaster trends analyst John Mueller, generally reliable trends analyst Gary Illyes tweeted that “30x redirects don’t lose PageRank anymore” – something that certainly goes against conventional wisdom.

30x redirects don’t lose Read full story ›

Source: The Drum