Google is reportedly introducing an ad-blocking feature for bot desktop and mobile versions of its Chrome browser according to a Wall Street Journal report.
This feature would filter out certain types of online ads deemed to provide a bad user experience, and could be turned on by default. The unacceptable ad types are based on those defined by the Coalition for Better Ads in March.
The development could further add to Adblock’s woes as it struggles with flat line growth.
Google’s ad-blocking feature could be launched within weeks, but the search giant is still working out details and could Read full story ›
Source: The Drum