Google is using Ad Week New York to promote two new advertising products Customer Match and Universal Apps, which it claims will help both large and small advertisers target consumers when they are most likely to engage with their messaging.
Customer Match is a new product that lets advertisers reach people already participating in their loyalty programmes by uploading their email databases to Google’s AdWords systems, which can then be used to targeting them across a host of the web properties.
Google’s Customer Match also offers advertisers additional ‘lookalike modelling’ services – or Similar Audiences as Google calls it – Read full story ›
Source: The Drum
Industry News