By John Glenday

Google is bracing itself for a fresh regulatory review after privacy campaign group Epic lodged a complaint with America’s Federal Trade Commission in a bid to stop the tech giant’s Store Sales Measurement service.

Created to track what customers spend offline to support its advertising sales with real-world data the practice has outraged privacy campaigners who fear it is an infringement too far on personal space.

Launched in May the advertiser tool enables marketers ‘to measure in-store revenue in addition to the store visits delivered by your Search and Shopping ads’ by linking around Read full story ›

Source: The Drum