By Lisa Lacy

Virtual reality (VR) is emerging as a new storytelling medium, so the Google News Lab, which says it “[collaborates] with journalists and entrepreneurs to help build the future of media,” teamed with Google’s creative brand/agency think tank Zoo to conduct a six-month study about what makes VR a distinct storytelling medium and what this means for storytellers.

Google said the study used ethnography, which “uses in-field observations and interviews to understand a person’s relationship with an experienc,” to conduct 36 interviews with “a diverse range of participants” and observed them as they interacted with their favorite VR Read full story ›

Source: The Drum