By John Glenday
Google has teamed up with Twitter to pair both organisations expertise in search and real-time content to incorporate relevant tweets within search rankings.
From today US based internet users searching in English via Google’s iOS and Android app will be presented with tweets relating to the term being enquired of; be that musician Taylor Swift or #MadMen.
By tapping on displayed tweets users will be directed straight to the Twitter feed itself from where they can view the original tweet or browse for additional discussions.
The feature will roll out to desktop users and other countries over the coming months.
Source: The Drum
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