By John Glenday

Google has redoubled its efforts to better connect advertisers with digital marketing experts from around the globe with the launch of its DoubleClick Certified Marketing Partner program.

Designed to assist advertisers in building their brands and drive international sales the initiative will give participants a leg-up when devising niche strategies for local markets.

Those who engage with the program will gain access to listings for creative and media management services to assist in the creation of media rich ads

Chip Hall, managing director of media platforms at Google, wrote: “…there are more than 40 certified marketing partners in the program, which offers listings Read full story ›

Source: The Drum