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Google I/O – The key takeaways for marketers

on May 29, 2015 | 0 comments

By Sarah Vizard

go pro rig

Android Pay

Google has inked deals with a range of brands including Coca-Cola, McDonald’s and Subway as it makes a renewed push into the mobile payments space.

At the conference yesterday (28 May), Google introduced Android Pay, a mobile payments system that will be built into its Android operating system and use NFC technology.

The move means customers that hold their phones up to an in-store NFC reader will be able to pay for goods with their phones. So far only brands in the US, such as Whole Foods and Macy’s, have signed up.

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Source: Marketing Week