Google is set to take over half of the world’s search advertising spend this year as digital advertising spend is forecast to reach $170.85bn.
According to figures released by eMarketer, Google is predicted to take 55 per cent of search advertising spend, followed by Baidu at 8.8 per cent of the worldwide search advertising market that is predicted to reach $81.59bn.
Microsoft and Yahoo combined are also expected to take 6.5 per cent of the worldwide search advertising spend, with Bing having increased its share to 4.2 per cent in 2014, and Yahoo predicted to grow by 6.9 per cent Read full story ›
Source: The Drum
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