Almost a third of smartphone users regularly need to call a business directly when searching for information on their mobiles, Google research on click-to-call services has revealed.
The study, commissioned by the tech giant and carried out by Ipsos, found that of the 1,500 respondents who took part, a substantial 94 per cent had at some point needed to speak to a person directly when they picked up their smartphone to find out more information about a product or service. Forty-two per cent said they had used the click-to-call function when available to them.
Online shoppers found the service particularly important, with Read full story ›
Source: The Drum
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