Google has made a head start developing ad formats for one of the next media battlefields, virtual reality (VR), and has unveiled the fruits of its labour in the form of an ad cube.
Developing a solid monetization stream will help support VR content, something that, along with hardware accessibility, is to an extent hamstringing the growth of the industry. Google’s experimental research unit Area 120 said they are prototyping a new product, a video ad housed within a digital cube, activated upon an interaction.
Google product manager Aayush Upadhyay and associate project manager Neel Rao, said that Read full story ›
Source: The Drum
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