By Jenni Baker

The Drum sits down with Matt Bush, managing director of agencies, partners and creative at Google to discuss why data is the differentiator helping agencies build competitive advantage, drive performance and value for brands.

Marketers know they must invest in data, automation and privacy – but it’s not easy if you don’t know what to do. Not every company has that expertise in house, but agencies can have the capabilities and skills to know how and where to deploy data and integrate with technology in order to drive success.

“Marketing is sophisticated enough for us to be able to think much more Read full story ›

Source: The Drum