By John McCarthy

Gordon’s is set to launch a minute-long Christmas Eve TV ad campaign featuring new brand mascot ‘Gordon the Boar’.

The gin brand will premiere the ad during ITV1’s airing of Skyfall on the 24 December – hammering home the ‘It’s got to be Gordon’s’ message. The firm, will bring to life for the first time, Gordon the Boar, the hog featuring on the gin’s branding since its launch in 1769.

The ad portrays a suave Gordon dancing around a contemporary apartment, in an ad which spearheads a multi-platform campaign. The TVC will be supported by a four-minute YouTube film designed to educate Read full story ›

Source: The Drum