By Shawn Lim

Advertising technology company Gravity4 has launched its new blockchain marketing cloud token called Lydian, which aims to provide advertising services with increased transaction transparency and reduce advertising fraud.

The company also wants to combine Lydian with its artificial intelligence (AI) marketing engine, Mona Lisa, launched earlier this year, to transform ad tech by digitising and decentralising the validation of transactions.

Lydian is targeted at new companies that have substantial cryptocurrency holdings, but are reluctant to liquidate large sums of cryptocurrencies into fiat currency to purchase services.

“As technological awareness of blockchain continues to increase, every sector of business stands a chance Read full story ›

Source: The Drum