By Shawn Lim

A fitness event held for women by Great Eastern has entered the Singapore Book of Records after close to 600 women turned up for the event.

The Singapore-based insurer, with the help of its creative agency Blk J, held the first nationwide all-women Individual Physical Proficiency Test (IPPT) to help women understand their fitness levels and take proactive steps to plan ahead for their long-term physical health.

Great Eastern also wanted to use the event to promote its upcoming annual Great Eastern Women’s Run (GEWR).

The Great Eastern women’s IPPT was designed to be the same three stations as Read full story ›

Source: The Drum