By Gillian West

Green Flag has been announced as the sponsor of ITV National Weather.

The campaign, which is Green Flag’s biggest TV sponsorship deal to date, aims to communicate Green Flag’s nationwide coverage, expertise and roadside repair. The campaign will focus on the underlying message that Green Flag will get you where you need to be, no matter what.

“While the weather isn’t something we can rely on every day, Green Flag is, which is why we’re delighted to be partnering with ITV,” said Candace Grelach, head of marketing at Green Flag.

“There is a natural and compelling link between Green Flag and the weather, Read full story ›

Source: The Drum