Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Greenpeace unleashes the Greenbees to make a stand against the use of bee-killing pesticides

on Apr 22, 2014 | 0 comments

By Gillian West

Greenpeace has unleashed a new form of protestor – the Greenbee – in a film released today to highlight the importance of bees within our world.

The 52-second video, directed by Daniel Bird, sees the Greenbees take ‘Greenpeace style’ action to protest against the use of bee-killing pesticides in chemical-intensive agriculture. Using tiny banners, the Greenbees demonstrate against pesticides sold by agro chemical companies which endanger not only bees but also food production for humans as one third of food production relies on the pollinating role of bees.

“Bees are essential for the environment, agriculture and global food production. But Read full story ›

Source: The Drum