Greggs has launched a mobile payment and loyalty app with the aim of growing in the food-to-go market after reporting a drop in sales for the 2013 financial year.
“Greggs Rewards”, which the company claims is the first entirely digital loyalty app launched by a fast-food retailer, will allow customers to collect rewards when they use the app to pay for food across its 1,700 outlets.
Supported by PayPal, the app, which was developed using Eagle Eye technology and in partnership with integrated agency Steel, eliminates the need for customers to carry a separate loyalty card or their wallet when Read full story ›
Source: The Drum
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