GroupM is backing off from a deal it made with YouTube in Australia around its Google Preferred service, in which agencies can book the top five per cent of its premium content upfront.
The media agency group made the deal with YouTube after it announced Google Preferred at its Brandcast event globally last year. According to The Australian, the two-year deal in Australia is now up and the business has decided not to renew on the same terms.
It reports that GroupM has briefed rivals to come up with alternatives for the spend after it found the investment in YouTube Read full story ›
Source: The Drum
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