Patrick Xu, the current chief executive of GroupM in China, has also been appointed the CEO of parent company WPP in the region.
Effective from May, Xu has been tasked with aligning WPP companies and resources in China and identifying new business opportunities.
Based in Shanghai, he will continue to head up GroupM China – a role he was appointed to in 2014 – where he is responsible for the strategic development, operations and continued growth of GroupM and its media agencies in China.
Prior to joining GroupM, he was general manager, for Hong Kong, Singapore, and Taiwan at FMCG-giant Mondelez.
Source: The Drum
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