Guardian News and Media (GNM) will now let advertisers target its most engaged users at scale by identifying popular content on the site, and then offering brands the ability to message them, via its new programmatic offering Pulse.
Pulse identifies surging stories using the Guardian’s own real-time data analytics tools. It then overlays audience segments to enable advertisers to reach audiences in line with their brand.
Advertisers can also contextually target across the Guardian’s verticals such as travel, finance and life and style for maximum impact.
It will mean advertisers on Guardian News and Media will for the first time be able to Read full story ›
Source: The Drum
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