By John Glenday

Diageo, owner of the Guinness brand, has unveiled its latest advertising campaign, a riotous blast of colour which aims to illuminate the inky drink on the dark continent.

#madeofblack is part of the global Made of More campaign which aims to celebrate African’s personality and eclecticism and premiered during a four hour takeover of MTV Base.

Conceived by AMVBBDO in London with BBDO offices in Africa, the run will continue to develop over the coming weeks by drawing on the flair of African performers, artists and other creatives.

They will be encouraged to share their own #madeofblack stories via a social media selfie Read full story ›

Source: The Drum