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Gwyneth Paltrow and the rise of brand endorsers becoming brand entrepreneurs

on Apr 3, 2024 | 0 comments

By Hannah Bowler

The Hollywood star and founder of wellness empire Goop is helping to bring to market an AI app that teaches the practice of eyes-open meditation. But this isn’t just a sponsorship exercise. Co-founder Ben Little reveals how Paltrow went from the company’s mood board to its boardroom.

Moments of Space is Gwyneth Paltrow’s latest business venture where she is not only the face of the company but has equity and a role in shaping the long-term business strategy.

The AI-powered app sees Paltrow guide users through meditation exercises with their eyes open. The concept was initially conceived in 2021 by a Read full story ›

Source: The Drum