By Jennifer Faull

Sara Holt has joined BBC Worldwide as head of brand and global campaigns having spent the past year as head of marketing at Hailo.

In the newly created role, Sara has been tasked with helping to grow BBC Worldwide’s consumer-facing brands around the world.

“Sara is a world-class marketer with an excellent track record in brand-building and a sackful of prestigious awards to her name,” said Tom Lucas, director of drama, branded services and the BBC brand for BBC Worldwide.

“[Her] innovative brand-building experience will be invaluable in helping us to inspire global audiences,” he added.

Prior to Hailo, Holt Read full story ›

Source: The Drum