During the frenzy of Advertising Week Europe, Jon O’Donnell, commercial director at ESI Media, launched London Live – the city’s first 24-hour dedicated news and entertainment channel.
But making the move from publishing to TV was not an entirely smooth transition, with O’Donnell admitting that he “didn’t have a clue” about half the terminology of television and what he could do with advertising.
Not surprising given the broadcast and digital offering was pulled together in just 14 months.
“We had very little understanding beyond the general market knowledge of how to set up a TV channel […] but you Read full story ›
Source: The Drum
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