Industry legend Chuck Porter is no stranger to eyebrow-raising work – you need only look at the controversy his agency’s Burger King and Groupon spots have courted over the years – but the CP+B founder believes that while it is dangerous to run something that is indifferent, shock advertising for shock’s sake is ultimately a bigger waste of money.
He spoke about the notion of shock advertising – which The Drum itself explored in an Ad Week Europe panel session – after jumping in The Drum’s branded taxi cab for a lift back to his hotel.
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Source: The Drum
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