By John Glenday

L’Oreal is embracing Snapchat to illustrate its rainbow hair colour make-up range which will enable over 10 million active daily platform users in the UK to experiment with different shades and textures by simply blowing a kiss – eliminating the need to reach for the hair dye.

The Colorista Snapchat lens will be available for 24 hours only but can then be unlocked for up to 90 days after this date by redeeming a special code made available at festivals and out of home adverts by pointing the Snapchat camera at the snapcode while holding down on Read full story ›

Source: The Drum