By Thomas Hobbs

The bicycle retailer recently filed a trademark for the slogan. A spokeswoman for Halfords told Marketing Week: “As part of our ‘Moving up a Gear’ strategy, we looked at the Halfords’ brand purpose and framework to support our goal, which is to be customer’s first choice for life on the move.

“We are committed to making customers’ journeys better, and we can confirm our new marketing endline ‘Halfords – For Life’s Journeys’. More details of the brand launch will follow next year.”

The news comes after McDonald – who was formerly chief marketing Read full story ›

Source: Marketing Week