By Thomas Hobbs

Over the last year, the financial brand’s ad awareness score, which represents the public’s perception of memorable advertising, has fallen 3.8 points to a score of 17.5 – making it the biggest drop on a list of the UK’s 30 biggest banking and building society brands.

Its overall awareness score, which represents brands the public have recently heard of, has also fallen at a rate deemed statistically significant, dropping 1.1 points to a score of 91.3.

And King admits Halifax’s advertising had been “lacking oomph”.

She explains: “We need to give our advertising some oomph again and to have more of an impact Read full story ›

Source: Marketing Week