Today, it’s not just who you are that counts to a marketer, but where you are. If the great Pokémon Go craze of the summer showed us one thing, it is that location – particularly geolocation – is firmly on the map.
In fact, two-thirds (66 per cent) of marketers believe that location-based advertising is the ‘most exciting’ mobile opportunity of 2016, according to a recent IAB UK study.
James O’Connor, senior vice-president of global sales at Medialets, explains: “Mobile advertising is still in its infancy, as we’re beginning to see the power of combining mobility, messaging and accurate measurement. Marketers can Read full story ›
Source: The Drum
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