If we look back a few years, the only way you could dynamically generate ads was by using dynamic keyword insertion, which some would argue was a bit of a risky strategy back then and still can be, to some extent, today.
However, if we fast-forward to 2017, when our audiences are demanding more of a personalised experience online, we now have far more tools available to help us create these highly targeted adverts, both at scale and generally in a short space of time too.
Digital ad automation
Google, Bing and Facebook are the main platforms for digital ad automation, and when Read full story ›
Source: The Drum
Industry News