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HarperCollins uses #WhyIRead social campaign to encourage readers to share what reading means to them

on May 1, 2017 | 0 comments

By Kyle O'Brien

Why I Read

HarperCollins Publishers has begun a new social media and giving campaign, #WhyIRead, that encourages book lovers everywhere to share what reading means to them. The initiative aims to highlight the importance of literacy and is a part of a global campaign commemorating the company’s 200th anniversary.

The centerpiece of the year-long campaign is a website showcasing the history and influence of the company and features many HarperCollins authors, including Robyn Carr, Michael Chabon, Bernard Cornwell, Neil Gaiman, Bob Goff, and Veronica Roth sharing their thoughts on why they read, why they write, and what books have influenced Read full story ›

Source: The Drum