By Suzy Bashford

I remember seeing Protein World’s ‘Are you beach body ready?’ for the first time. Waiting for the bus, one hand busy scrolling emails on my phone, the other hurriedly stuffing chocolate into my mouth, I stopped, gazed down from the model’s indisputably beach-body-ready tummy on the billboard to my slightly protruding one, and wistfully dropped the half-eaten chocolate bar in the bin. Later I found myself wondering (much to my own annoyance) what a protein shake even was, and whether the chocolate flavour would taste like the bar I’d just chucked.

If that’s not influence, then what is? The fact is, Read full story ›

Source: The Drum