Rum brand Havana Club will take its first steps into virtual reality next month when it launches Casa Havana, a pop-up destination that aims to bring Cuba to the capital.
The activation will launch in Soho on 11 August and run for the following two nights. It will comprise a bar, ticketed restaurant and art gallery, while guests can also expect immersive theatre and tactile ‘sensory elements’ powered by Arduino hardware.
The Casa will also feature a secret space where the VR will be housed. Found Studio, which is working to deliver the project, has stated the Oculus powered virtual reality offering Read full story ›
Source: The Drum
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