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Haworth to tell ‘Wal-Mart story to the world’ after landing major media account

on Jan 4, 2017 | 0 comments

By John Glenday

Minneapolis based marketing and media agency Haworth is celebrating the New Year with a significant account win after it scooped Wal-Mart’s media account – 10 months after the retailer parted ways with incumbent agency MediaVest.

The commission will see Haworth tasked with overseeing the retailer’s media planning and placement as well as its brand integration strategy and the formation of new strategic marketing partnerships.

In a staff memo Wal-Mart’s chief marketer in the US Tony Rogers wrote: “Haworth will play a number of roles for the Wal-Mart U.S. marketing team, well beyond those of a traditional Read full story ›

Source: The Drum