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HBO creates data privacy app to promote new season of Westworld

on Mar 9, 2020 | 0 comments

By Shawn Lim

HBO is promoting the new season of its sci-fi drama Westworld with a new social monitoring web application called iknowyou.app that is centred around data privacy, a hint at the season’s premise.

The app, created by Goodstuph, was created to allow users to “Find Your Path” simply with an Instagram username, and discover how much data one can collect from the public domain easily.

The app’s algorithm uses publicly accessible Instagram data such as location, captions, and followers to “Chart your Path”, showing users just how accurately Incite, a data company of the future in Westworld, knows them and in turn Read full story ›

Source: The Drum