By John Glenday

Anti-dandruff shampoo brand Head & Shoulders is to associate itself with The Football Association in a two-year partnership by becoming the first official haircare partner of both the England men and women’s teams until August 2020.

Players will flaunt their flawless locks in a mixture of short and long-form content scripted to showcase the Head & Shoulders range with the Procter & Gamble-owned brand also benefiting from branding opportunities within the England squads training camp at St George’s Park.

Celine Hernandez, head of haircare brands UK & Ireland at P&G commented: “Head & Shoulders has always Read full story ›

Source: The Drum