Tough Mudder has inked its latest sponsorship agreement after announcing a new deal with Head & Shoulders, initiating a partnership which will see the two work together to create original content.
The Procter & Gamble-owned shampoo brand becomes the official hair care partner for the 2017 season and will work with Tough Mudder to co-create a mini-series which will promote both brands’ marketing around facing challenges with confidence.
In addition to the digital activations, Head & Shoulders will also have a presence at each of the mass participation fitness events. After participants complete the obstacles they Read full story ›
Source: The Drum
Industry News