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Health campaigners re-visit Coca-Cola’s classic ‘Hilltop’ ad with diabetic and obese patients

on Jun 26, 2015 | 0 comments

By John Glenday

A US public health charity has re-visited the classic 1971 Coca-Cola advert Hilltop to warn of the dangers excessive consumption of sugary drinks posed to individual health.

The historic commercial gathered an international group of singers to an Italian hillside before breaking out into song to state ‘buy the world a Coke and keep it company’ and was lent contemporary prominence in the series finale of Mad Men.

Now, 44 years after the original, the Center for Science in the Public Interest has assembled a group of its own, albeit in the less glamorous setting of a hospital where they receive treatment Read full story ›

Source: The Drum