By Seb Joseph

Hearst UK is repurposing its content around cross-brand propositions and deeper audience insights in an overhaul to flaunt the quality of its customer data amid greater pressure from Google and Facebook to control it.

The Cosmopolitan publisher wants the shift to put its biggest audience – women – front and centre of media plans trying to reach the demographic in the first half of 2015.

Advertisers can target a third of the women in the UK from its portfolio, Hearst has claimed, and the latest changes will look to display the quality of those audiences.

Repackaged data will unite readers under multiple titles Read full story ›

Source: The Drum