By Laurie Fullerton

In an attempt to rally support to stop marketing unhealthy food and beverages to Canadian children, the Heart & Stroke Foundation of Canada tackled both the serious issue of marketing unhealthy food to children while taking a swipe at the multi-million dollar marketing campaigns that aim to reach them.

As an illustration and to make a point, the Heart & Stroke Foundation uses a new (and entirely fictional) advertising agency called “16 and Under” that is meant to only create ads targeting kids. A video showcases how the ‘agency’ finds it so easy to manipulate kids that most of Read full story ›

Source: The Drum