Hearst, Bauer Media Group, Radio Times, Woman & Home, Cyclist and Time Out group have united to run a joint marketing campaign in print which talks up the power of the medium to advertisers and media buyers.
The drive, organized by Magnetic, the marketing body for consumer magazines, looks to communicate to media buyers the value of print and its effectiveness at long-term brand building.
Collectively, the magazine houses have gathered to shout out about the prowess of the medium as ad revenues drip towards digital solutions.
The campaign will also leverage print space to speak to influence advertisers and challenge their Read full story ›
Source: The Drum
Industry News
