By Gillian West

Heineken has expanded St Luke’s brief to include its premium beer brand account, building on the ad agency’s existing relationship with Heineken having held the Strongbow account since 2005.

St Luke’s has now been charged with helping the global beer brand to connect with its UK consumers through OOH, print and digital campaigns with work already underway from spring 2014 and supporting materials for The Heineken Cup final in May.

“St Luke’s have impressed us over the years with their outstanding work for Strongbow. They were the natural choice of partner to help us meet aggressive growth targets for Read full story ›

Source: The Drum