Heineken has launched a new film titled Dream Island which follows six consumers from around the world fulfilling abandoned dreams as the drinks maker looks to build on previous adventure style initiatives.
The campaign, produced by global creative agency, Publicis Italy, follows Heineken’s previous travel experiments Dropped and Departure Roulette, and shows the consumers as they arrive at what they believe to be a week-long holiday in Thailand.
However, the three couples are then each given the opportunity to carry out a dream they have abandoned, such as travelling the world on a sail boat or building a beach bar Read full story ›
Source: The Drum
Industry News