Released today (30 March), Heineken’s ‘Dream Island’ film follows the brand’s attempt to make dreams a reality. The film captures the journey of six consumers around the world who have been given the opportunity to fulfil their abandoned dreams, such as Ljsbrand and Anna from Holland who repair an abandoned sailboat and set off to travel the world.
The YouTube spot shows consumers of the drink in a bar speaking about their dreams, with a tagline that states: “Most dreams never leave the bar.”
Gianluca Di Tondo, global senior director for Heineken Brand says: “It is a human truth that we talk Read full story ›
Source: Marketing Week
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