Amstel, which previously sponsored the League from 1994 to 2005, is looking to “build the brand” over the eight month Europa League season, which it claims sees an audience of over 600 million people mainly in Europe.
The deal is yet another move to cement the company’s role as a sponsor of major global events.
Its biggest sponsorship deals include the UEFA Champions League, which it claims is watched by over 4.2 billion people around the world, as well as the upcoming Rugby World Cup, which will receive 50% of the Heineken masterbrand’s UK budget.
The company partly credited a 2% increase Read full story ›
Source: Marketing Week
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