By Tony Connelly

Heineken’s global marketing director, Søren Hagh, has been promoted to managing director in Italy.

Hagh’s appointment makes him the second marketing chief within the company to move to a managing director position.

Hagh, who joined Heineken in 2013 as executive director global marketing, has previously held positions at L’Oréal, Diageo and Lego.

As global marketing director he helped drive forward the brand’s digital and quirky storytelling approach while also upsetting some of its own marketers.

In July 2015 Heineken promoted its UK marketing boss, Jacco van der Linden, to managing director of Heineken China.

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Source: The Drum