A TV ad for Heineken’s Strongbow cider has avoided a ban from the Advertising Standards Authority after a viewer complained it implied that alcohol could be used to enhance success.
Created by St Lukes, the ad featured a montage of clips showing men in high-pressure situations such as winning a game of snooker, reading a groom’s speech and scoring a goal. The ad culminated with the snooker shot being taken and won, the speech being delivered to applause and the goal being scored. The men then celebrated with a pint of Strongbow and the final frame of the ad featured Read full story ›
Source: The Drum
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