By Thomas Hobbs

The light 30-second ad, which was created by agency ‘David in Miami’, is part of a wider ongoing “Meet the Ketchups” campaign designed to introduce Heinz’s wider family of condiments to consumers.

The Super Bowl offering features people dressed up as Heinz condiments (including ketchup and mustard) as the dogs charge them down for a good old fashioned slobber fest.

“We tried to find something simple, visual and fun to communicate that hot dogs can’t resist the great taste of Heinz,” said Anselmo Ramos, chief creative officer of David in Miami.

The campaign is Heinz’s third ad during a Super Bowl, with last Read full story ›

Source: Marketing Week