To mark its partnership as ‘official mustard sponsor’ of the NFL in the UK, Heinz Yellow Mustard has launched an integrated marketing campaign, developed by creative social agency Media Bounty.
Heinz‘s partnership with NFL UK is brought to life through the Ultimate Playbook, a series of creative assets designed for social, print and outdoor channels, supported by in-store execution in Tesco stores, featuring POS and shippers.
Media Bounty managing director Jake Dubbins said: “To add colour and flavour, we’ve created a series of visual assets which explore the different rules and regulations of NFL. These draw Read full story ›
Source: The Drum
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